Speech of H.E Saeed Mohammad Al Tayer MD and CEO of DEWA

Speech of H.E Saeed Mohammad Al Tayer MD and CEO of DEWA


Ladies and Gentlemen:

I would like to thank you all for being with us at this event that will unveil the results of the 2008 conservation campaigns conducted by DEWA and also felicitating the organizations for their contributions at these campaigns.

These results clearly indicates that Dubai is moving confidently in its efforts to conserve its natural resources, reduce consumption and avoid wastage of electricity and water and to spread the culture of saving natural resources and preserving our environment, as per the vision of HH Sheikh Mohammed Bin Rashed Al Maktoum, UAE Vice President and Prime Minister, Ruler of Dubai.

We firmly believe that conserving the consumption of water and electricity plays an instrumental role in the development of any society. Today, I can proudly say that DEWA’s efforts to conserve natural resources by reducing consumption of water and electricity have yielded excellent results.

The consumption of water in Dubai went down by 37 percent which is equivalent to one billion galloons of water and electricity by 6 percent in 2008 which is equivalent to 50 million KWH, amongst residential units, governments, schools, universities and private companies who participated at “Your Decision” campaign.

The percentage of reduction in electricity and water consumption in schools in Dubai reached 22 percent and 41.7 percent respectively. The hotel industry recorded a saving of 3.13 percent for electricity and 14 percent for water. Golf clubs also achieved a significant saving of 61.5 percent in water consumption.

Also, we reduced the emissions of the CO2 gas by an approximate figure of 29 million kilo gram as well as saving fuel that was supposed to be spent to produce the supposedly needed amount of energy. These figures speak eloquently about the success of these campaigns, which were conducted using global best practices and leveraging key community outreach tools, including advertising, PR, mass communications and direct marketing.

DEWA’s campaigns included “Now you Know, Don’t let it go” campaign launched in June 2008, on the heels of the “Your Decision” campaign which began February 2008. The campaign was implemented in government departments, private organizations and shopping malls to highlight the importance of conserving electricity and water.

I am also glad to announce that the percentage of reduction in electricity and water consumption in schools in Dubai reached 22 percent and 42 percent respectively. The hotel industry recorded a saving of 3 percent for electricity and 14 percent for water. Golf clubs also achieved a significant saving of 61.5 percent in water consumption.

These campaigns sought to educate consumers on the simplest and most effective ways to save electricity and water and reducing wastage of natural resources. It also highlighted the expensive process of producing electricity and water to bring it to the homes of consumers.

These campaigns launched by DEWA received overwhelming success from strategic partners from government departments and private sector companies, shopping malls, education institutions and sports organizations.

DEWA appreciates the cooperation extended by all communities and business in Dubai to our conservation campaigns. We are proud that we have a community that is willing to change their ways with the long-term goal of reducing consumption and protecting the environment for a brighter future for their children and grand children.

Finally, I would like to personally, and on behalf of DEWA, sincerely thank our partners in government and semi government departments, private companies, shopping malls for the immense efforts they put in making these campaigns a great success.

Now the floor is open for questions and answers.

Thank you.